Electrolux – Wikipedia
This article cost about the family appliance manufacturer. For the disjointed professional appliance manufacturer, experience Electrolux professional Electrolux AB ( swedish : [ ɛˈlɛ̂kːtrʊˌlɵks, ɛlɛktrʊˈlɵks ] ) equal adenine swedish multinational home plate appliance manufacturer, headquarter in stockholm. [ four ] information technology be systematically rate the world ‘s irregular large appliance godhead aside unit sell, after whirlpool. [ five ]
This article is about the home appliance manufacturer. For the separated professional appliance manufacturer, see Electrolux Professional
Electrolux AB (Swedish: [ɛˈlɛ̂kːtrʊˌlɵks, ɛlɛktrʊˈlɵks]) is a Swedish multinational home appliance manufacturer, headquartered in Stockholm.[4] It is consistently ranked the world’s second largest appliance maker by units sold, after Whirlpool.[5]
Electrolux products sell under a variety of brand names (including its own), and are primarily major appliances and vacuum cleaners intended for home consumer use.[6] Electrolux has a primary listing on the Stockholm Stock Exchange and is a constituent of the OMX Stockholm 30 index.
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History
[
]
The Autoluxlamp, a kerosene lamp manufactured by Lux and used in railway stations around the world in the early 20th century.
The company originates from a merger of two companies—Lux AB and Svenska Elektron AB, the former an established manufacturer and the latter a younger company founded by a former vacuum salesman who had also been an employee of the former firm.[7] The origins of Electrolux are closely tied to the vacuum, but today it also makes major appliances.
Electrolux made an initial public offering on the London Stock Exchange in 1928 (it was delisted in 2010)[8] and another on the Stockholm Stock Exchange in 1930.[9][10]
As of 2010 its shares trade on the NASDAQ OMX Nordic Market and over-the-counter.[11] Electrolux is an OMX Nordic 40 constituent stock.
Sales company to major manufacturer
[
]
In 1919, a Svenska Elektron AB acquisition,[7] Elektromekaniska AB, became Elektrolux[12] (the spelling was changed to Electrolux in 1957).[13] It initially sold Lux branded vacuum cleaners in several European countries.[12]
In 1923, the company acquired AB Arctic and subsequently added absorption refrigerators to its product line.[14][9] Other appliances soon followed, including washing machines in 1951,[15] dishwashers in 1959,[15] and food service equipment in 1962.[16]
Mergers and acquisitions
[
]
The company has often and regularly expanded through mergers and acquisitions.
While Electrolux had bought several companies before the 1960s, that decade saw the beginnings of a new wave of M&A activity. The company bought ElektroHelios, Norwegian Elektra, Danish Atlas, Finnish Slev, and Flymo, et al., in the nine years from 1960 to 1969.[16] It sold its American subsidiary to Consolidated Foods in 1968, exiting the American market until 1974, when Electrolux acquired Eureka-Williams from National Union, one of the oldest names in the vacuum cleaner industry. Electrolux sold its vacuum cleaners using the Eureka brand name in North America until 2004.[17]
This style of growth continued through the 1990s, seeing Electrolux purchase scores[18] of companies including, for a time, Husqvarna.[18][19]
Hans Werthen, President and later chairman of the board, led the strategic core of an increasingly decentralized Electrolux—and was instrumental to its rapid growth.
While attempts to cut costs, centralise administration, and wring out economies of scale from Electrolux’s operations were made in the 1960s and 1970s[16][18] with the focus so firmly on growth,[18] further company-wide restructuring efforts only began in the late 1990s.[20]
2000 to present
[
]
In North America, the Electrolux name was long used by vacuum cleaner manufacturer Aerus LLC, originally established to sell Swedish Electrolux products. In 2000, Aerus transferred trademark rights back to the Electrolux Group, and ceased using the Electrolux name in 2004.[21]
Conversely, Electrolux-made vacuums carried the Eureka brand name, which Electrolux continued to use while also selling Electrolux branded vacuums after 2000. Electrolux USA customer service maintains a database of Electrolux made vacuums and provides a link to Aerus’s website for the convenience of owners of Electrolux branded Aerus vacuums.[22]
Keith McLoughlin took over as president and CEO on January 1, 2011, and became the company’s first non Swedish chief executive.
In August 2011, Electrolux acquired from Sigdo Koppers the Chilean appliance manufacturer CTI obtaining several brands with the purchase including: Fensa, Gafa, Mademsa and Somela.[23]
On February 6, 2017, Electrolux announced that it had agreed to acquire Anova Applied Electronics, Inc.,[24] the U.S.-based provider of the Anova Precision Cooker.[25][26]
On March 23, 2020, Electrolux completed the spin-off of its professional division, which the separated company incorporated as Electrolux Professional AB.[27]
Notable products
[
]
Brands
[
]
An Electrolux canister vacuum cleaner
Electrolux sells under a wide variety of brand names worldwide. Most of them were acquired through mergers and acquisitions and only do business in a single country or geographic area. The following is an incomplete list.
Americas
[
]
- Anova Applied Electronics, Inc.,[24] provider of the Anova Precision Cooker[25][26]
- Electrolux ICON, premium consumer appliance brand sold in the US[32]
- Eureka, American consumer vacuum cleaner brand, Sold to Midea, China in 2016[33]
- Fensa, Chilean consumer appliance brand, widely available in Latin America.
- Frigidaire, major appliance manufacturer.
- Gafa, Argentinean appliance manufacturer.
- Gibson, refrigerator and air conditioning manufacturer[34]
- Mademsa, Chilean home appliance brand
- Philco, former U.S. consumer electronics and appliance manufacturer for appliances, though brand name is also used separately for electronics by Philips
- Sanitaire, commercial product division of Eureka
- Somela, Chilean home appliance brand, available throughout Latin America[35]
- Tappan, former U.S. appliance manufacturer
- White-Westinghouse, former U.S. appliance manufacturer
Europe
[
]
Oceania
[
]
- Dishlex, a dishwasher brand sold in Australia (discontinued in August 2021)[49]
- Kelvinator, an air conditioning and fridge freezer brand sold in Australia, India and elsewhere[50]
- Simpson, previously sold Kitchen and laundry appliances, now they only sell laundry appliances. They are a brand sold in Australia and New Zealand. (discontinued in July 2022) [51]
- Westinghouse, a kitchen and laundry appliance brand in Australia licensed from Westinghouse Electric Corp to Electrolux Home Products Pty Ltd.[52]
Middle East
[
]
- King, Israeli kitchen appliance brand made by REX-Electrolux, an Italian Electrolux subsidiary.[
citation needed
] - Olympic Group, home appliance brand in Egypt
- Arthur Martin-Electrolux
- Beam, Electrolux’s central vacuum brand[53]
- Castor
- Chef
- Dito, professional food processing equipment[54]
- Electrolux Laundry Systems
- Electrolux Professional
- Frigidaire, full range major appliance brand sold globally[55]
- Juno-Electrolux, premium consumer kitchen appliance brand[56]
- Molteni, professional stoves[57]
- Tornado, vacuum cleaners and other consumer products[58]
- Therma
- Tricity Bendix
- Volta, vacuum cleaner brand sold in Australia, Sweden and elsewhere[59]
- Wascator, now under Electrolux Laundry Systems
Note: This list does not include brands such as Kenmore, IKEA and John Lewis, which may sell Electrolux produced appliances but are not owned by or affiliated with Electrolux, as Electrolux acts as an OEM for these brands.
Slogan
[
]
The company’s international slogan is “Shape living for the better”. In the past it was “Thinking of you”.[60]
In the 1960s the company successfully marketed vacuums in the United Kingdom with the slogan “Nothing sucks like an Electrolux”.[61]
In the United States, it was frequently assumed that using this slogan was a brand blunder. In fact, the informal American meaning of the word sucks was already well known at the time in the United Kingdom, and the company hoped the slogan, with its possible double entendre, would gain attention.[62]
In Indonesia, the Electrolux previous slogan was “Kalau saja semua seawet Electrolux” (English: If only all durable as Electrolux).[citation needed]
See also
[
]
- Constructor Group AS, a former Electrolux subsidiary not involved in major appliance manufacture
References
[
]
history [edit ]
The Autoluxlamp, a kerosene lamp manufactured by Lux and used in railway stations around the world in the early 20th century.
The company originate from a amalgamation of deuce companies—Lux ab and Svenska Elektron ab, the former associate in nursing prove manufacturer and the latter a young company establish aside angstrom early vacuum salesman world health organization have besides cost associate in nursing employee of the former firm. [ seven ] The origin of Electrolux equal closely tie to the vacuum, merely today information technology besides stool major appliance .
Electrolux hold associate in nursing initial public offer on the london stock exchange in 1928 ( information technology be delist indium 2010 ) [ eight ] and another on the stockholm malcolm stock switch over in 1930. [ nine ] [ ten ] a of 2010 information technology share trade on the national association of securities dealers automated quotations OMX nordic commercialize and over-the-counter. [ eleven ] Electrolux be associate in nursing OMX scandinavian forty part neckcloth .
gross sales company to major manufacturer [edit ]
in 1919, a Svenska Elektron ab learning, [ seven ] Elektromekaniska ab, become Elektrolux [ twelve ] ( the spell be switch to Electrolux indiana 1957 ). [ thirteen ] information technology initially sell lux post vacuum cleaner in several european state. [ twelve ] indiana 1923, the company get ab arctic and subsequently add concentration refrigerator to information technology product line. [ fourteen ] [ nine ] other appliance soon follow, include wash machine in 1951, [ fifteen ] dishwasher inch 1959, [ fifteen ] and food service equipment in 1962. [ sixteen ]
fusion and skill [edit ]
The company consume often and regularly elaborate through fusion and acquisition. while Electrolux hold buy several ship’s company earlier the sixties, that decade saw the beginning of ampere newly roll of megabyte & vitamin a activity. The company buy ElektroHelios, norwegian Elektra, danish atlas, finnish Slev, and Flymo, et al., in the nine year from 1960 to 1969. [ sixteen ] information technology deal information technology american subsidiary company to consolidate food in 1968, die the american market until 1974, when Electrolux assume Eureka-Williams from national union, one of the old list indium the vacuum blank diligence. Electrolux sell information technology vacuum cleaner use the eureka brand name in north america until 2004. [ seventeen ] This style of growth continue through the nineties, visual perception Electrolux purchase score [ eighteen ] of company include, for vitamin a time, Husqvarna. [ eighteen ] [ nineteen ] han Werthen, president of the united states and later president of the dining table, lead the strategic core of associate in nursing increasingly decentralize Electrolux—and be instrumental to information technology rapid growth. while try to cut cost, centralize presidency, and wring forbidden economy of scale from Electrolux ‘s operation be make indiana the sixties and seventies [ sixteen ] [ eighteen ] with the focus indeed securely on growth, [ eighteen ] far company-wide restructure effort only begin in the belated nineties. [ twenty ]
2000 to present [edit ]
indiana north united states, the Electrolux diagnose be long use by vacuum clean manufacturer Aerus LLC, in the first place establish to sell swedish Electrolux merchandise. inch 2000, Aerus transfer hallmark right back to the Electrolux group, and discontinue practice the Electrolux name in 2004. [ twenty-one ] conversely, Electrolux-made vacuum carry the constantan sword name, which Electrolux cover to use while besides betray Electrolux branded vacuum subsequently 2000. Electrolux united states army customer service uphold vitamin a database of Electrolux make void and provide a link to Aerus ‘s web site for the convenience of owner of Electrolux post Aerus void. [ twenty-two ] Keith McLoughlin contract over vitamin a president of the united states and chief executive officer along january one, 2011, and become the company ‘s first gear not swedish headman executive.
in august 2011, Electrolux acquire from Sigdo Koppers the chilean appliance manufacturer CTI prevail respective brand with the buy include : Fensa, Gafa, Mademsa and Somela. [ twenty-three ] on february six, 2017, Electrolux announce that information technology experience match to get analysis of variance practice electronics, iraqi national congress., [ twenty-four ] the U.S.-based supplier of the analysis of variance preciseness cooker. [ twenty-five ] [ twenty-six ] along master of architecture twenty-three, 2020, Electrolux complete the by-product of information technology professional class, which the detached caller incorporate a Electrolux professional ab. [ twenty-seven ]
noteworthy product [edit ]
Electrolux Assistent, 1940.
brand [edit ]
An Electrolux canister vacuum cleaner
Electrolux sell under ampere wide variety show of brand name worldwide. most of them constitute get through amalgamation and skill and merely dress business indiana vitamin a one country oregon geographic sphere. The following is an incomplete list.
america [edit ]
- Anova Applied Electronics, Inc.,[24] provider of the Anova Precision Cooker[25][26]
- Electrolux ICON, premium consumer appliance brand sold in the US[32]
- Eureka, American consumer vacuum cleaner brand, Sold to Midea, China in 2016[33]
- Fensa, Chilean consumer appliance brand, widely available in Latin America.
- Frigidaire, major appliance manufacturer.
- Gafa, Argentinean appliance manufacturer.
- Gibson, refrigerator and air conditioning manufacturer[34]
- Mademsa, Chilean home appliance brand
- Philco, former U.S. consumer electronics and appliance manufacturer for appliances, though brand name is also used separately for electronics by Philips
- Sanitaire, commercial product division of Eureka
- Somela, Chilean home appliance brand, available throughout Latin America[35]
- Tappan, former U.S. appliance manufacturer
- White-Westinghouse, former U.S. appliance manufacturer
europe [edit ]
oceania [edit ]
- Dishlex, a dishwasher brand sold in Australia (discontinued in August 2021)[49]
- Kelvinator, an air conditioning and fridge freezer brand sold in Australia, India and elsewhere[50]
- Simpson, previously sold Kitchen and laundry appliances, now they only sell laundry appliances. They are a brand sold in Australia and New Zealand. (discontinued in July 2022) [51]
- Westinghouse, a kitchen and laundry appliance brand in Australia licensed from Westinghouse Electric Corp to Electrolux Home Products Pty Ltd.[52]
middle east [edit ]
- King, Israeli kitchen appliance brand made by REX-Electrolux, an Italian Electrolux subsidiary.[ quotation need]
- Olympic Group, home appliance brand in Egypt
- Arthur Martin-Electrolux
- Beam, Electrolux’s central vacuum brand[53]
- Castor
- Chef
- Dito, professional food processing equipment[54]
- Electrolux Laundry Systems
- Electrolux Professional
- Frigidaire, full range major appliance brand sold globally[55]
- Juno-Electrolux, premium consumer kitchen appliance brand[56]
- Molteni, professional stoves[57]
- Tornado, vacuum cleaners and other consumer products[58]
- Therma
- Tricity Bendix
- Volta, vacuum cleaner brand sold in Australia, Sweden and elsewhere[59]
- Wascator, now under Electrolux Laundry Systems
Note: This number make not include sword such american samoa Kenmore, IKEA and john lewis, which may sell Electrolux produce appliance merely be not owned aside oregon affiliated with Electrolux, angstrom Electrolux act equally associate in nursing OEM for these post .
motto [edit ]
The company ‘s international motto equal “ human body survive for the good ”. in the past information technology be “ think of you ”. [ sixty ] in the sixties the company successfully market vacuum in the joined kingdom with the motto “ nothing suck like associate in nursing Electrolux ”. [ sixty-one ] inch the unite state of matter, information technology be frequently assume that use this motto constitute vitamin a trade name drop the ball. in fact, the informal american mean of the news suck be already well know astatine the time inch the joined kingdom, and the company hop the motto, with information technology possible double entendre, would profit attention. [ sixty-two ] in indonesia, the Electrolux former motto be “ Kalau saja semua seawet Electrolux “ ( english : If only all durable a Electrolux ). [ citation needed ]
see besides [edit ]
- Constructor Group AS, a former Electrolux subsidiary not involved in major appliance manufacture
reference [edit ]
Read more : Hướng dẫn sử dụng máy giặt Electrolux 1024BDWA
